Speaker Profile
Meet The Ideas Dr
Will Shepherd is a speaker, facilitator and innovation catalyst, and the creator of How to Build a Better Duck. He works with organisations that know they need to think differently and are tired of being told so by slides.
His approach is deliberately disarming: give people a problem nobody can be wrong about, and they'll show you exactly how creative they are. Then show them how to do the same thing on Monday morning.
Key Topics
- Innovation that survives contact with the organisation
- Creativity under constraint
- Crowdsourcing and collective intelligence
- Design thinking in practice, not theory
- AI-assisted ideation
- Leading change people actually want
Audience Types
- Conferences and annual events
- Leadership teams and executive offsites
- Innovation and R&D groups
- Public sector and education
- Sales and customer teams
- Graduate and emerging talent programmes
Speaking Formats
Ways To Work Together
Keynote
45 to 75 minutes, fully interactive, up to 2,000 delegates.
Workshop
90 minutes to a full day of facilitated innovation work.
Conference Host
Full-day hosting with the Better Duck thread running through it.
FAQs
Sensible Questions About A Silly Bird
+ Is it actually about ducks?
Yes and no. The duck is the vehicle. The content is innovation, creativity and change, and it stands up to scrutiny from the most sceptical person in the room.
+ Will my audience have to do anything embarrassing?
Nobody is dragged on stage. Participation is designed so people can contribute from their seat and still feel part of it.
+ Can it be tailored to our sector?
Always. The brief, examples and reveal are rebuilt around your industry, strategy and language.
+ Do you travel?
Happily, UK and international. We come to you, and every session is delivered in person.
+ What do you need on the day?
A microphone, a screen and a room that's allowed to laugh.